We believe that, whether designing new courses or remodeling existing golf courses, it is important that the architect and the Owner identify and understand the niche which the golf course will occupy in the local market. This is particularly important on public daily-fee courses where the “average golfer” may make up as much as 85 to 90% of the revenue source. The way in which we design a public daily-fee golf course is very different from the way in which we design a destination golf course or private country club or a course which is intended to provide for accelerated real estate sales. Understanding the Owner’s goals and the target market is critical to the long-term success of the golf course.

In addition, we feel strongly that a well designed golf course can provide an enjoyable experience for the average golfer while at the same time offer the challenge and strategy which the more skilled golfer seeks.

Lastly, we believe that there exists a strong relationship between the natural and the built environment and that a well designed golf course should respond to the existing site and blend easily into the surrounding landscape. This results in a course which is less expensive to construct, less costly to maintain and one that is more aesthetically pleasing to the eye.